Storytelling with Data by Cole Nussbaumer Knaflic

Author:Cole Nussbaumer Knaflic
Language: eng
Format: epub
ISBN: 9781119002062
Publisher: Wiley
Published: 2015-10-07T00:00:00+00:00

I’ve omitted “blinking or flashing” from the list above, which Lidwell et al. include with instructions to use only to indicate highly critical information that requires immediate response. I do not recommend using blinking or flashing when communicating with data for explanatory purposes (it tends to be more annoying than helpful).

Note that preattentive attributes can be layered, so if you have something really important, you can signal this and draw attention by making it large, colored, and bold.

Let’s look at a specific example using highlighting effectively in data visualization. A graph similar to Figure 5.2 was included in a February 2014 Pew Research Center article titled “New Census Data Show More Americans Are Tying the Knot, but Mostly It’s the College-Educated.”

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